Pizza Restaurants – Advertise to New Movers in Your Neighborhood
Running a pizza restaurant requires hard work, dedication, and an aggressive marketing stance. You need a good marketing strategy in order to attract new customers to your restaurant and to keep them coming back. New movers to your service area should be targeted immediately after their arrival because they can be converted into customer for life – before the "Big Chains" get them. So what is a New Mover? They are the people who have just arrived to the area and little knowledge about the location as well as its local businesses. That's why a simple welcome letter or free "try our food" offer is the best time to create a lasting relationship.
Targeting the right movers
Make a great first impression and tell them about your pizza business. You can invite them for a pizza with their family, or provide them with an incentive to visit your small or family-owned business. The best thing that you can do is to gift them a free pizza certificate in the form of a coupon via the mail. They would be very excited to try the pizzas at your restaurants and will definitely visit or call in no time. It is very important that you provide the best possible service and hospitality and ensure that they are 100% satisfied with the pizzas. They will then visit your restaurant with their family and friends in the near future.
You may be surprised to learn that most restaurant owners do not have much background or knowledge when it comes to marketing their restaurants. Most owners focus entirely on food quality and "operations" and fail to realize that effective marketing is the ultimate decider on the long and short-term profitability of a restaurant. So in the long run, they find it impossible to continue their business. It is very important to target the right people who would then become your potential consumers in the long run. It has been estimated that more than 20% of the population move annually. What's more, they also go for changing their purchasing habits at least 3. So, you have come to know about the lifestyle of the new movers who have recently moved to the new area without any knowledge of the area as a whole.
When it comes to their eating habits, it has been estimated that they go for eating out an average of at least 3 times a week. Well, that sounds like an opportunity, does not it? They also go for spending a lot of money in buying new furniture and other accessories. You should try to attract them with a freebie so that they visit your restaurant the next time they are hungry. You should go for new mover direct mail service that would help you in bringing lots of customers in a very short duration of time.